The Accidental Marketer Podcast
En podkast av Impact Planning Group
129 Episoder
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How to Raise Prices After a Tariff—Without Losing Your Customers
Publisert: 25.4.2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Publisert: 3.4.2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Publisert: 27.3.2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Publisert: 13.3.2025 -
The Strategy Shortcut You’re Probably Overlooking
Publisert: 26.2.2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Publisert: 11.2.2025 -
How AI Supercharges Wargaming for Strategic Planning
Publisert: 27.1.2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Publisert: 16.1.2025 -
Trends and Technologies Shaping 2024 and Beyond
Publisert: 23.12.2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Publisert: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Publisert: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Publisert: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Publisert: 24.9.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Publisert: 7.9.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Publisert: 16.8.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Publisert: 2.8.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Publisert: 18.7.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Publisert: 6.6.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Publisert: 20.5.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Publisert: 7.5.2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
