Positioning with April Dunford
En podkast av April Dunford - Torsdager
41 Episoder
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How to Turn a Competitor's Strength into a Weakness
Publisert: 13.2.2025 -
How to Position Against a Competitor Who Lies
Publisert: 30.1.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Publisert: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Publisert: 3.10.2024 -
How to Frame a Sales Conversation
Publisert: 19.9.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Publisert: 15.8.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Publisert: 1.8.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Publisert: 18.7.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Publisert: 4.7.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Publisert: 13.6.2024 -
A Buyer-Centric Approach to Competitive Positioning
Publisert: 30.5.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Publisert: 16.5.2024 -
The Role of Market Category in Differentiation
Publisert: 2.5.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Publisert: 18.4.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Publisert: 3.4.2024 -
A Marketers Guide To Using The Sales Pitch
Publisert: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Publisert: 9.11.2023 -
Using Trends To Enhance Your Positioning
Publisert: 2.11.2023 -
How To Think About Competition
Publisert: 26.10.2023 -
How to Manage a Big Positioning Change
Publisert: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
