Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Publisert: 3.4.2025 -
156. 2025 Inclusive marketing trends: Backed by data
Publisert: 27.3.2025 -
155. 5 Inclusive email marketing strategies
Publisert: 20.3.2025 -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Publisert: 13.3.2025 -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Publisert: 6.3.2025 -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Publisert: 27.2.2025 -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Publisert: 20.2.2025 -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Publisert: 13.2.2025 -
149. Inclusive marketing as an organizational standard, not an option
Publisert: 6.2.2025 -
148. Answer this question to convert more customers
Publisert: 30.1.2025 -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Publisert: 23.1.2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Publisert: 16.1.2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Publisert: 9.1.2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Publisert: 2.1.2025 -
143. The mistake that made me
Publisert: 27.12.2024 -
142. How to make more people feel seen, with Jasmine Star
Publisert: 19.12.2024 -
141. How to be effective with inclusive marketing over the long-term
Publisert: 12.12.2024 -
140. This AI tool assesses how inclusive brands are
Publisert: 6.12.2024 -
139. The biases we hold
Publisert: 28.11.2024 -
138. How smart brands demonstrate their values to consumers
Publisert: 21.11.2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
