How Brands Are Built
En podkast av How Brands Are Built
54 Episoder
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Gareth Kay believes brands should show, not just tell
Publisert: 29.10.2018 -
Laura Ries has six brand positioning principles
Publisert: 22.10.2018 -
Marty Neumeier wrote a business thriller
Publisert: 15.10.2018 -
Wrapping up season one: Tips for the naming process
Publisert: 2.7.2018 -
Eli Altman started freelance naming at age sixteen
Publisert: 25.6.2018 -
Scott Milano does sprints in the morning
Publisert: 18.6.2018 -
Laurel Sutton could talk about linguistics all day
Publisert: 11.6.2018 -
Jonathan Bell starts with coffee and a sheet of paper
Publisert: 4.6.2018 -
Amanda Peterson considers CamelCase a crime
Publisert: 29.5.2018 -
Steven Price says "go," "maybe," and "maybe not"
Publisert: 21.5.2018 -
Clive Chafer has a wonderful thesaurus
Publisert: 14.5.2018 -
Shannon DeJong is a hummingbird and a drill
Publisert: 14.5.2018 -
Anthony Shore's naming partner is a neural network
Publisert: 14.5.2018 -
This is_ How Brands Are Built
Publisert: 6.3.2018
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
