108 Episoder

  1. Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next

    Publisert: 31.7.2023

  2. Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism

    Publisert: 25.7.2023

  3. Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position

    Publisert: 18.7.2023

  4. David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future

    Publisert: 11.7.2023

  5. Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing

    Publisert: 5.7.2023

  6. Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization

    Publisert: 27.6.2023

  7. Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues

    Publisert: 20.6.2023

  8. Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse

    Publisert: 13.6.2023

  9. Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly

    Publisert: 6.6.2023

  10. Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

    Publisert: 31.5.2023

  11. Kim Whitler: A Comprehensive Look at Fixing the CMO Position

    Publisert: 29.5.2023

  12. Paul Roetzer: A View from the Front Lines of Artificial Intelligence

    Publisert: 29.5.2023

  13. Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired

    Publisert: 23.5.2023

  14. Ron Guerrier: Why Marketing and IT Should be BFF's

    Publisert: 2.5.2023

  15. Kip Knight: Why CMO’s Should Learn Finance

    Publisert: 24.4.2023

  16. Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it

    Publisert: 18.4.2023

  17. Joe Perello: Lessons Learned as the First Ever CMO of New York City

    Publisert: 18.4.2023

  18. Craig Coffey: How to Increase Your Chance of Succeeding as a CMO

    Publisert: 4.4.2023

  19. Tom Seclow: An Executive Search Perspective on Marketing and CMO's

    Publisert: 28.3.2023

  20. Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)

    Publisert: 21.3.2023

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co

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