242 Episoder

  1. #157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media

    Publisert: 31.7.2023

  2. #156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs

    Publisert: 24.7.2023

  3. #155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

    Publisert: 17.7.2023

  4. #154: The App Store is 15 years old with Simon Dussart, CEO at Adjust

    Publisert: 10.7.2023

  5. #153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist

    Publisert: 26.6.2023

  6. #152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs

    Publisert: 19.6.2023

  7. #151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy

    Publisert: 12.6.2023

  8. #35: TikTok audiences with Andre Kempe, Founder at Admiral Media

    Publisert: 7.6.2023

  9. #34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony

    Publisert: 7.6.2023

  10. #33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

    Publisert: 7.6.2023

  11. #11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

    Publisert: 7.6.2023

  12. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

    Publisert: 5.6.2023

  13. #150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

    Publisert: 29.5.2023

  14. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

    Publisert: 22.5.2023

  15. #148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins

    Publisert: 15.5.2023

  16. #147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco

    Publisert: 8.5.2023

  17. #146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar

    Publisert: 1.5.2023

  18. #145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular

    Publisert: 24.4.2023

  19. #144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction

    Publisert: 10.4.2023

  20. #143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous

    Publisert: 3.4.2023

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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