B2B Agility™ with Greg Kihlström
En podkast av The Agile Brand - Tirsdager
42 Episoder
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#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner
Publisert: 20.8.2024 -
#21: Doing B2B SEO right with Sam Dunning, Breaking B2B
Publisert: 13.8.2024 -
#20: Greater compliance equals greater trust with Jordan Sher, Drata
Publisert: 6.8.2024 -
#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions
Publisert: 23.7.2024 -
#18: Employee Experience as Competitive Edge with Nico Simko, Clair
Publisert: 16.7.2024 -
#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
Publisert: 2.7.2024 -
#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
Publisert: 18.6.2024 -
#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Publisert: 11.6.2024 -
#14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
Publisert: 4.6.2024 -
#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
Publisert: 28.5.2024 -
#12: Building a culture of experiementation, with Kirsty Dawe, Webeo
Publisert: 21.5.2024 -
#11: Why Good B2B Startups Fail, with James McCormick
Publisert: 7.5.2024 -
#10: Thriving among change with Steve Blum, Autodesk
Publisert: 23.4.2024 -
#9: Building incentivization that performs with Arnab Mishra, Xactly
Publisert: 9.4.2024 -
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
Publisert: 2.4.2024 -
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
Publisert: 26.3.2024 -
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
Publisert: 12.3.2024 -
#5: The importance of customer stories with Evan Huck, UserEvidence
Publisert: 27.2.2024 -
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
Publisert: 13.2.2024 -
#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
Publisert: 30.1.2024
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
