Apptivate: App Marketing Explained
En podkast av Remerge - Onsdager
217 Episoder
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What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)
Publisert: 20.7.2021 -
Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)
Publisert: 6.7.2021 -
Guaranteeing Profitability through testing and analysis Grégoire Mercier (Addict Mobile)
Publisert: 29.6.2021 -
Seizing New Opportunities for Women in Mobile - Georgiana Ciobotaru (HelloFresh)
Publisert: 22.6.2021 -
Adopting the Pareto Rule in Performance Marketing - Fiona Lauredi (Gameloft)
Publisert: 16.6.2021 -
Arming Your Retargeting Playbook - Stephen Siegel (Scopely)
Publisert: 9.6.2021 -
Is the App World Shifting from Ads to Subscriptions? - Jean-François Grang (Purchasely)
Publisert: 28.5.2021 -
How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)
Publisert: 19.5.2021 -
Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)
Publisert: 11.5.2021 -
Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)
Publisert: 28.4.2021 -
How to Nail User-Generated Content – Yoann Pavy (Diem)
Publisert: 20.4.2021 -
Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)
Publisert: 13.4.2021 -
How to Build Social Validation for a Mobile App - Jon Lau (Weee!)
Publisert: 7.4.2021 -
Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)
Publisert: 31.3.2021 -
Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)
Publisert: 24.3.2021 -
Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)
Publisert: 19.3.2021 -
The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)
Publisert: 11.3.2021 -
Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)
Publisert: 4.3.2021 -
A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)
Publisert: 22.2.2021 -
Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)
Publisert: 3.2.2021
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
