Apptivate: App Marketing Explained
En podkast av Remerge - Onsdager
217 Episoder
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CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
Publisert: 18.9.2024 -
Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
Publisert: 11.9.2024 -
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
Publisert: 4.9.2024 -
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)
Publisert: 28.8.2024 -
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)
Publisert: 21.8.2024 -
The science behind media mix optimization - Paul Kovalski (Self Financial)
Publisert: 7.8.2024 -
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
Publisert: 24.7.2024 -
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Publisert: 10.7.2024 -
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Publisert: 26.6.2024 -
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Publisert: 12.6.2024 -
Building Your In-App Community - Amadeus Norén (Amity)
Publisert: 29.5.2024 -
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Publisert: 15.5.2024 -
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Publisert: 1.5.2024 -
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Publisert: 17.4.2024 -
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Publisert: 3.4.2024 -
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Publisert: 20.3.2024 -
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Publisert: 8.3.2024 -
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Publisert: 21.2.2024 -
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
Publisert: 7.2.2024 -
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Publisert: 24.1.2024
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
