Rethinking Innovation, Discovering the Process, Implementing Iterations

From afar, innovation seems like magic; someone's brilliant idea has come alive to give brilliant results - just look at ideas like MPesa!What is art and science behind this "magic"? Ms. Senorine Wasike clues us in. She talks about ways we can re-think innovation and orient our actions toward a more iterative process. Senorine is the head of marketing at the Kenya Wine Agencies Limited and is pursuing a PhD in Strategy and Innovation.