9. The Business of Laura

Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. How exactly did the simple prairie life get sold to millions around the world? Go deeper: Stay at the Prairie House Manor in De Smet, SDThe Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap DressSara Petersen’s Momfluenced Follow us for behind the scenes content! @WilderPodcast on TikTok@Wilder_Podcast on Instagram We want to hear from you! If listening to Wilder has changed your thinking on Laura Ingalls Wilder and the Little House books, send a voice memo to [email protected]. You might be featured in our final episode ;) See omnystudio.com/listener for privacy information.