The MoviePass Reboot Is Here. But Will Moviegoers Want It?

The year has not been kind to MoviePass, and MoviePass, in turn, has been unkind to its subscribers. Its increasingly precarious financial position—parent company Helios and Matheson, lost $137.2 million last quarter alone—has prompted increasingly onerous restrictions on its service, from draconian anti-fraud measures, to surge pricing, to restricting available movies and showtimes so severely that finding a good one can feel like hunting Bigfoot.