The Future of Fashion in One Word: Plastics

For a man who works in fashion, Michael Preysman thinks an awful lot about the world's oceans. He thinks about the stuff that runs off and pollutes the coastlines, the plastics that slide down the drains and choke fish. When he founded Everlane, the minimalist clothing brand that promises "radical transparency," Preysman didn't just want to make cashmere sweaters and wide-leg pants that would constitute the a certain kind of Silicon Valley uniform.