How Apple Programmer Sal Soghoian Got Apps Talking to Each Other
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Just six months after joining Apple, Sal Soghoian's job was already on the line. In July of 1997, then-CEO Gil Amelio had just been ousted and the company's stock was plummeting. To right the ship, Apple brought Steve Jobs back as the company's interim CEO. When Jobs took over, he went on a campaign to salvage Apple's remaining resources by hacking and slashing under-performing departments. The problem, Jobs said, was that Apple had lost its focus.