Everlane's New Sneaker Treads Lightly on the Environment

Since the clothing brand Everlane was founded in 2010, it has achieved great success selling basics for sophisticates: wide-leg pants, cashmere sweaters, silk shirts, and the like. But the label's ambitions don't end at defining a fresh silhouette—it has also put substantial effort into a company-wide sustainability initiative. Everlane has created puffer jackets from recycled water bottles, and it's made its own denim that's manufactured without polluting dyes.