Byeeeee, Logan Paul: Brands Prefer 'Micro Influencers' Now

Brand-influencer relationships used to be as simple as a YouTuber standing next to a man dressed as a giant tongue. At the very first Vidcon, in 2010, the tongue-scraper company Orabrush sent a bumpy pink mascot to the convention center to strike up quasi-impromptu interactions with early influencers like iJustine.