Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17)

Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on expanding performance marketing activities through automation. A very keen reader, he now focuses on making the most of the available data in-house to optimize conversions.In this episode, we got to know more about Jean's view on data-driven decisions, his exp...