Dora Trostanetsky - Data for Growth Marketing (#26)

Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the...