Finding your special sauce as a Fractional PMM w/ Megan Pratt

There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:Misconceptions we have about going fractionalHow to find your secret sauce as a PMMHow to educate prospects on product marketingLearn how to say no without saying noBuilding your pipeline as a consultantCommon gaps in product marketingSo join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.Timespan:00:00 Introduction and Hosts' Banter01:14 Introducing Special Guest Megan Pratt06:09 The Value of Product Marketing21:26 Personal Insights and Career Growth26:25 Transition to Fractional Work26:31 Challenges and Misconceptions of Going Fractional30:48 Messaging Best Practices31:13 Clarifying Roles and Responsibilities32:23 Setting Boundaries in Freelancing33:42 The Importance of Saying No36:34 Building a Freelance Pipeline50:56 Common Gaps in Product Marketing59:42 Conclusion and Final ThoughtsShow Notes:Product Marketing HouseMegan’s LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.