Don’t review messaging internally, message test instead w/ Peep Laja
We're Not Marketers - En podkast av Gabriel Bujold, Eric Holland, Zach Roberts - Torsdager
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Timestamps:01:39 The role of product marketing in the B2B landscape03:14 Why website ownership and conversion rates matter for PMMs04:42 Challenges and strategies to be aware when managing website messaging06:52 The evolution and future of message testing07:22 CEO's Role as a product Marketer in Startups09:53 Why messaging is underestimated in B2B13:05 Message testing and market trends16:24 Advices for solo PMM on messaging19:38 How to improve your message clarity and relevance20:56 How to leverage customer feedback with your messaging24:29 How Peep is building influence and engaging on LinkedIn26:43 What makes Spryng different from other B2B events29:42 The Messaging Torture Chamber34:19 Where to find Peep and learn more from him Show Notes:WynterHemingway AppSales Pitch by April DunfordB2B Messaging courseSpryng event Peep LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.
