Why VICE Built Their Metaverse HQ in Decentraland with Global Executive Creative Director of VICE / VIRTUE Morten Grubak

On this episode of the Welcome to the Metaverse podcast, I chat to Morten Grubak - Global Executive Creative Director of VICE / VIRTUE about their entry to the metaverse. They recently launched VICE HQ in Decentraland, a stunning piece of digital architecture and the hub of their future in web 3.0. Morten has an incredible insight into the vision for VICE in the metaverse and more broadly. We also talk about an amazing piece of research that VIRTUE (the creative agency by VICE) have put together called The Screenwear Paper (in partnership with The Dematerialised), all about interest and consumer behaviour around digital fashion.  Some absolute gold in this episode, thank you Morten for coming on. All links below ======================= This podcast is sponsored by the awesome Everyrealm (previously Republic Realm) who are a leader in metaverse innovation, investment, and NFTs. They are among the largest owners of digital real estate NFTs in Decentraland, The Sandbox and Axie Infinity to name just a few. They’re also the creators of the Fantasy Islands metaverse NFT project, the ultra-luxury metaverse destination and community in The Sandbox and beyond. They’ve also just launched their luxury digital wearables as part of the collection, designed by The Fabricant. And recently they also dropped their collection of GFTs in partnership with Atari, one of the world’s most iconic brands - it’s a collection designed for gifting or of course you could keep your GFT for yourself. You can find out more about what they are up to at everyrealm.com, join their substack newsletter with updates about the wider metaverse here realmroundup.substack.com and follow on twitter https://www.twitter.com/everyrealm and discord here discord.gg/ntSaG8b9sW ======================= Morten Grubak Links : Instagram : https://www.instagram.com/grubak/ VIRTUE : https://www.virtueworldwide.com/ VICE : https://www.vice.com/en The Screenwear Paper : https://www.virtueworldwide.com/screenwear-report-digital-fashion ======================= My links : Twitter : https://twitter.com/metaverseluke Email : [email protected] Consultancy : www.wagmi-agency.com To join my weekly NFT drops and metaverse newsletter, head to metaverseluke.substack.com ======================= Everyrealm's Links Twitter : https://www.twitter.com/everyrealm Discord : discord.gg/ntSaG8b9sW Substack : realmroundup.substack.com Website https://www.everyrealm.com ======================= In this episode we talk about : - Vice Media Group and the award-winning work they do across multiple disciplines, news, film, music, entertainment and all about VIRTUE the creative agency powered by VICE, known for working with some of the biggest brands on the planet - Vice's HQ in Decentraland, how it came about and the partnership with architectural powerhouse Bjarke Ingels Group - Vice's vision for their HQ and hub in the metaverse - As leaders of disruptive internet content, how are they viewing this move into web 3.0 and the metaverse? - What the best type of content is to engage users and how user generated / collaborative content will be key - The benefits of being reactive with a digital space vs. in the physical world  - How the nature of 3D and immersive experiences change how we connect with each other, learn and bring people together - Where we are on the timeline of adoption for the metaverse - The headline findings from The Screenwear Report - some amazing statistics suggesting digital fashion is not 'something for the future' but here now