Voice at VaynerMedia, situational and sound design with Claire Mitchell

VaynerMedia are one of the leading global digital agencies. Director of Innovation at VaynerSmart, Claire Mitchell, joins us to share how VaynerMedia approach voice, as well as sharing some insights on situational design and sound design.Listen on:Apple podcasts | Spotify | YouTube | Overcast | CastBox | Spreaker | TuneIn | Breaker | Stitcher | PlayerFM | iHeartRadioPresented by ReadspeakerReadspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.If you're in the market for any form of TTS technology, check out Readspeaker today.In this episodeWhat is situational design? What does it mean for the creation of your voice application? Claire Mitchell of VaynerMedia joins us in this episode to find out.In this episode, we take deep dive into situational design and how you can apply it to your voice first applications, Alexa skills or Google Assistant actions.Claire also has a passion for sound design and identifies this as an area of focus for voice in 2020. We speak to Claire about how VaynerMedia have used effective sound design to improve VUX and Claire also shares some examples of use cases and applications where sound design is being used to great effect.We also have a general chat about voice at VaynerMedia and Claire's experience in voice technology and smart home VUI overall.LinksJoin Claire on LinkedinSituational designThe Audible PastBloomberg SonificiationThe Structure of Scientific RevolutionsFritz Kahn Hosted on Acast. See acast.com/privacy for more information.