Scoring voice experiences with Joel Beckerman

This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioSound design for voice experiencesMan Made Music were voted the third most innovative company in music, behind Apple and Spotify. Its founder; author and composer, Joel Beckerman, has scored experiences for the worlds most iconic brands, including AT&T, Disney, Nissan, Mercedes, Southwest Airlines and IMAX, to name a few.On this episode, Joel joins us to discuss:The importance of scoring experiences, such as theme parks and electric carsBranding opportunities within sound designSonic cues and subtletyUser centric sound designWhat's missing from most voice experiences?What happens when you recreate the sound scapes for three Alexa skills?Are smart speakers changing audio branding?What's involved in creating a sonic identity?The importance of a brand anthemHow brands can get started with sonic branding for voice assistantsWhat will the future sound like?LinksVisit the Man Made Music websiteCheck out Joel's book: The Sonic Boom: How Sound Transforms the Way We Think, Feel and BuyVisit Joel's websiteFollow Man Made Music on TwitterWatch all of the IMAX videos Hosted on Acast. See acast.com/privacy for more information.