Measuring your share of voice with Andy Headington

Voice search is growing. As smart speaker adoption increases and people use the voice assistants on their phones more and more, voice is playing an increasing role in more customer journeys.But what's your share of voice? How often does your company 'rank' for the search terms you'd like to rank for?Amazon and Google are tight-lipped about voice search volumes and don't offer any way of tracking voice search performance for websites, skills or actions.Thankfully, Andy Headington and his team at Adido, has created a tool that lets you do just that.In this episode, we speak to Andy about how you can measure your share of voice, and how you can find ways of identifying insights that will enable you to improve you voice search performance.LinksTry Share of Voice  Hosted on Acast. See acast.com/privacy for more information.