How to design a voice experience for the older generation with Heidi Culbertson

Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVUI design for the elderly10,000 people turn 65 every day in the USA and the UK has an ageing population, too. In America, the over 65s control over 70% of the country's discretionary spending. The opportunities in providing value to the once-termed 'silver surfers' could be hugely profitable, and Heidi Culbertson has her finger right on the pulse.Over the last 2 years with Ask Marvee, Heidi has trained and tested voice experiences with literally thousands of older people. Today, Heidi joins us on the show to share with you what she's learned.In this episode, we discuss:Why voice for the older generation is so importantWhat opportunities exist in providing value to older people both on the B2C and B2B sideHow Ask Marvee is helping the older generation's wellbeingHow to segment and target this market (they're not all the same)What's different when designing a voice experience for the elderlyVUI design best practice for older adultsLinksVisit the Ask Marvee websiteFollow Ask Marvee on TwitterFollow Heidi on TwitterEmail Heidi: [email protected] Heidi's talk at the Voice Summit 2018 Hosted on Acast. See acast.com/privacy for more information.