Helping brands bridge the gap with Witlingo's Brielle Nickoloff and Luciana Morais

This week, we're finding out how brands can get started and enter the voice first world of smart speakers and digital assistants.Me and Dustin Coates are joined by one of the top US voice first agencies, Witlingo. We speak with two Lead VUX designers, Luciana Morias and Brielle Nickoloff, about how your brand can bridge the gap over to voice.In this episodeBrielle and Luciana share how they guide brands through the process of discovering their voice and establishing a voice first presence.We discuss the new challenge of working out what your brand sounds like and how to determine whether to focus on voice first content or voice as a service.They discuss how brands should be playing the long game and the challenge of convincing clients to start small and adopt a continuous improvement culture to grow their voice first capability.We chat about figuring out whether your should repurpose existing content or create new and discuss some of the great guides to voice design that Witlingo produce, including the guide to making your Facebook content voice friendly.Our guestsLuciana Morais has a background in UX research and analysis and has a wealth of design experience. Now working at Witlingo as UX Lead and VUI Designer.Brielle Nickoloff has a background in linguistics and has published a study on The use of profane threats and insults in the Anthropomorphization of digital voice assistants. Brielle is also Lead Voice User Experience Research and Design at Witlingo.Where to listeniTunes/Apple podcastsSpotifyStitcherTuneIniHeartRadioPippaAny other podcast player you use or ask Any Pod to play VUX World on AlexaLinksVisit the Witlingo websiteFollow Witlingo on TwitterRead Witlingo's VUI assessment guidelinesRead Witlingo's Facebook guidelinesFollow Brielle on TwitterFollow Luciana on TwitterCheck out the Ubiquitous Voice SocietyRead Brielle's paper: The use of profane threats and insults in the Anthropomorphization of digital voice assistantsIt's about the interface stupid Hosted on Acast. See acast.com/privacy for more information.