Conversations Squared #5 - Dr Maria Aretoulaki

Conversation analysis should be a part of every conversation design team’s workflow. You may be doing it already without realising exactly what it is. I reached out to Dr Maria Aretoulaki to find out exactly what conversation analysis is, why it matters and how she would use it for a new project. Maria is the Director at DialogCONNECTION Ltd and she works with GlobalLogic (a HITACHI Group company) where she’s SME for ML/AI, design-led and data-driven Voice & Conversational AI (VOCAI) and VUI and CUI Design, and a Coordinator of the Web3 and Blockchain CoE. Maria is a true veteran of conversational AI, so it was fantastic to chat with her! 00:00 Start 00:20 Maria's Introduction 02:38 Maria's VUI experience 05:33 30 seconds, go! 07:01 On 'copywriting' as a term for conversation design 08:45 What would you call the craft of utterance writing? 12:18 what surprised you most when you started designing conversations? 15:04 Customers creatively swearing at bots 17:09 What is conversation analysis? 22:03 What is ontology? 26:33 Ontology of human experience 30:10 Where would you expect to use conversation analysis in a new project? 33:10 What would you look for in the data? 36:09 Are recordings better than transcriptions? 38:48 Do transcriptions give enough detail? 43:20 How much detail is enough? 44:48 TTS and voice talent 48:08 Should conversation analysis adapt to different modalities? 51:58 Are ontologies intents? 53:51 Where can people learn more about conversation analysis? 57:51 Where can people follow you? Hosted on Acast. See acast.com/privacy for more information.