Optimizing Agency Communication and Internal Marketing Alignment

Vera Shafiq Podcast - En podkast av Vera Shafiq

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In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both the agency side and within franchise brand leadership, she discusses strategies for improving agency relationships, defining clear metrics, and determining an effective meeting structure. The episode also covers the advantages and disadvantages of c...

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