Marketing Attribution - The Holy Grail of Marketing

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect wi...