How to Practically Apply Microsoft Clarity to Your Marketing Toolset

In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behavior. She also emphasizes the importance of combining quantitative data from GA4 with qualitative insights from Clarity to identify and resolve user...