Google Buys Fitbit — Can it Survive?

Vector with Rene Ritchie

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Google is buying Fitbit, which previously bought Pebble, and if my Twitter feed is any indication, not everyone is happy about it.

Small, beloved hardware companies that are struggling to survive on their own being gobbled up by the big tech titans is almost becoming a cliche. But it’s also affecting a lot of customers. Namely, us. So, let’s break it down.

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