UP385 The Business of Women's Feet

In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or kids) which left their feet in pain long after the final whistle blew. That's the origin story of IDA Sports, the company Laura co-founded with Ben Sandhu, a former professional cricketer from Melbour...