UP362 The Big Idea - The Music Episode

Richard and regular side kick Simon Moore, the award winning creative director welcome Gabi Mostert of Homeground to The Big Idea, to discuss the intersection of music and sports in advertising, looking at memorable examples from the industry and how this trend has evolved. Work referenced includes Wrigley's Extra, John Lewis's Christmas ads, The Smiths in David Fincher's film The Killer, Spotify-Barcelona's collaborations, Honda's 'Ghost Lap'. They explore the dynamics of sports market...