UP332 The Squeezed Middle 2 - British Cycling

What's the role of a National Governing Body for sport in 2023? Is the NGB business model relevant or sustainable? These are questions running through this episode of The Squeezed Middle, our series created in collaboration with PTI Digital, the technology and strategy consultancy. Our focus is on the hugely popular sport of cycling, which at an elite level has been one of the great British success stories over the past two decades, creating a cast of superstar athletes and a haul...