UP322 Vice, Buzzfeed and the TikTok-ifaction of Everything

Likes, Followers, Shares, Video Views: these are the currency of digital publishing. But as Matt Locke argues in today's conversation, change is coming. The importance of the Like as a metric of audience engagement is quickly diminishing. As the dominant social platforms are converging to become video-led TikTok clones, engagement metrics have shifted from clicks to viewing. From TikTok to Netflix, the most important numbers now are not the big ones, but the long ones - it's all about how lo...