UP316 The Product

Why do we care about some events and not others? Why do some tournaments capture our imagination and interest, while others seem contrived? Will an expanded 48 team FIFA World Cup work in 2026, or will it lead to a boring tournament? Where do you stand on closed leagues? Does the 'Super League' idea of Best v Best work in the real world? Why do we cheer for underdogs, but only in the early rounds? In the tennis Grand Slams, what are the commercial implications of three sets ...