UP313 The Big Idea - Burger King's Stevenage Challenge

The Big Idea is our series on creativity in sports marketing with regular sidekick Simon Moore, the award-winning consulting creative director. Today we focus on one of the most awarded campaigns in recent years: Burger King's Stevenage Challenge. If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK kn...