UP310 The Buy Side - Crypto.com

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World Cup, F1 and the Aston Martin team, UFC, Australia Football League and the naming rights to the Staples Centre in Los Angeles among many others. Every major sports property in the world rushed to do deals in a category of companies seeking to pay high fees in return for global brand awareness and brand trust. Then came the FTX scandal...