UP260 The L Word

What's the point of major sports events? Ten years on from London 2012 Olympic and Paralympic Games, we talk about legacy, promises, over claims and returns on investment. As the UEFA Women's Euros ends and the Commonwealth Games continuing in Birmingham, it's a subject that's ever more relevant to the business of sport, which makes ever more ambitious claims as to the short and long term returns of big events including economic benefit, participation booms and other categories of...