UP251 FWIW Anatomy of a Deal

This is the second of our For What It’s Worth series in collaboration with Turnstile and is an opportunity to pick apart the reality of the sponsorship sales process on both sides of the negotiation table. To do this we’re pleased to welcome Celine Del Genes and Rob Grenville Jones. Celine is Global General Manager of Specialist Sports at Adidas and Rob is Commercial Partnerships Director at the English Rugby Football Union (RFU). Joining us is Dan Gaunt, General Manager at Turns...