UP245 What it means to be Unsigned

Lorraine Ugen's story is a must listen for anyone interested in the personal and commercial reality of professional sport. Ugen is an Olympian who competes in her own brand; one she designed, manufactured and models, and who's building a community of fellow athletes who face the dilemma of competing at the highest level without personal sponsorship from the big sports apparel and equipment manufacturers. Ugen competed in the long jump at the Rio 2016 Olympics and captained the Great B...