UP234 Spotify Barcelona WTF?

The most eye catching deal of this week was the announcement that Spotify, the music streaming company is buying almost the entire sponsorship inventory of FC Barcelona, including the shirt of the men’s and women’s teams, the training kit and a title partnership of the famous Camp Nou stadium. To get to what’s really happening here, we’ve brought together Tom Gray, Joel Seymour Hyde and Matt Rogan. Tom Gray is a founding member of Mercury Prize winning band Gomez and a board director of...