E9:: We Need To Talk About Rihanna: Inside the influence business

As Managing Director of Hearst UK’s Health and Lifestyle titles, Alun Williams sits at the centre of the multi-billion pound fitness and wellbeing market, with a direct line in to the trends shaping the lifestyle choices of men and women of all ages. The magazines in Hearst’s portfolio are among the biggest selling titles in the UK, offering direct feedback between the choice of cover star and sales.So, who are the most effective fitness influencers? Who can be relied on to shift product, and...