E7: Sport’s Missing Billions

Sport’s missing billions Global brand spend on sports sponsorship will grow four per cent this year to £35 billion (US$46 billion), according to recent findings from Two Circles. But the report made the controversial claim that sports properties are missing out on an extra £14 billion due to unsold inventory, unreported engagement and outdated rights packaging. We ask the report’s author Phil Stephan where he got his numbers from and what he thinks rights holders can do to plug the gap. It’s ...