E68: Brand purpose and the Special Olympics

Today’s guest is Michelle Carney, CEO of Special Olympics GB, a non-profit organisation and the largest provider of year-round sports coaching and competition for children and adults with intellectual disabilities.The organisation has more than 120 all ability, inclusive sports clubs covering 28 sports, providing approximately 27,000 regular hour-long sporting sessions per year. This is delivered by around 4,000 volunteers who support more than 10,000 athletes with intellectual disabil...