E62: Gareth Balch - Two Circles

Gareth Balch co-founded Two Circles in 2011 when he 28 years old, and the business has since become one of the most influential sports marketing agencies to emerge over the last decade. They came to be seen as the defacto data agency that works with many sports rights holders, from the NFL, the Premier League, Uefa, Formula One and Wimbledon, among others. We talk about what this really means, and the many interpretations and misconceptions people have both about digital transformation i...