E55: A brand view with Ben Blanco

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung. Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, wh...