E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign

Groundbreaking sports editor Alison Kervin talks about The Mail on Sunday’s award winning concussion campaign, from the early resistance of sports governing bodies to the role of the media and sponsors in pushing important issues to the top of the news agenda. www.unofficialpartner.com Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign...