E29: Richard Ayers’ Bellwether beard

Richard Ayers has been selling the future for his whole career, since teaching John Humphreys to read out the BBC Today Programmes’ website address, to his current guise as a thought leader in sport’s great journey of digital transformation.We visit Richard at Seven League’s HQ deep in Islington, the epicentre of the north London metropolitan elite.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's w...