E18: Dugout and the clip economy

Elliot Richardson is co-founder and chair of Dugout, the football media company co-owned by some of the world’s biggest football clubs, including Real Madrid, Barcelona, Chelsea, Bayern Munich and Manchester City. We talk about the changing media ecosystem around football, the economics of branded content and what the insurance industry knows about data. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's ...